Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...