OpenAI said it would start showing ads in ChatGPT to some U.S. users, ramping up efforts to generate revenue from the AI ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Staying on top of the advertising world in 2026 means knowing where to get your information. The business landscape changes ...

Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles ...